Are you wondering how can Google ads help you advance your business goals? Well, today, you’ve found the right place to find your answers.
Have you ever wanted to buy something but didn’t know where to find it? Google is where people look for what to do, where to go, and what to buy. Your digital ads can show up on Google at the exact moment someone is looking for products or services like yours.
The value of Google ads is the ability to influence how people think about your offerings by reaching them where they are online. And, with Google Ads, you can reach people wherever they are in their buying journey.
In this article, we’ll teach you everything you need to know to use the acquisition power of Google Ads.
What is Google Ads?
Google Ads are advertisements that show up on various Google properties, especially Google search (when browsers search your chosen keywords) and the Google Display Network, a worldwide network of millions of websites. Because Google Ads are targeted, you can choose who sees them based on demographic and search history information. Google Ads uses a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
How Many Types of Google Ads are There?
Google Ads offers different types of ads, including:
- Search ads – The most common type of Google ad, Google search engine ads are what you will likely see on a search engine results page (SERP). These display at the top of the page, above organic (non-paid) results. They look like a regular result, but have the word “Ad” next to the URL. These ads increase your search engine visibility, which boosts brand awareness and drives traffic to your business website.
- Display ads – Google’s display ads are images that appear on the Google Display Network, which includes more than two million websites, apps, and Google properties such as Gmail and YouTube.
- Shopping ads – Google shopping ads also appear on the SERP, but as a shopping carousel rather than as a search result.
- Video ads – Your Google video ad will show before or during YouTube videos.
Google also offers ad campaign options that strategically use multiple ad types to meet specific business goals. Two particularly useful campaign types are local campaigns and smart campaigns.
Local campaigns target potential customers nearby to increase in-store visits through Google Maps, search ads, display ads, and even video ads. Smart campaigns are automated campaigns in which Google decides which types of ad formats to invest in based on your goals.
How Does Google Ads Work?
Google Ads work by using an auction system that considers several factors, such as how good your ad is, how relevant your ads are to the user’s search query, and how much you are willing to pay per click (PPC). How good your ad is depends on how many times people click on your ads. This is called the click-through rate (CTR).
A higher CTR means a better quality score, and Google will show your ad more often. How much you pay per click and your bid for keywords determine where your ad will show up in the search results. The more you bid, the more likely your ad will appear. You can also target your ads to specific people who are already interested in what you offer with Google Ads.
You can choose who sees your ads based on their demographics, interests, and locations, as well as the keywords they use. Google is the world’s leading search engine, and it gets millions of queries every day. Google offers different types of ads to help you reach potential customers.
The most common type of Google ads are the ones that show up in the search results. These are more targeted because they match the keywords that the user enters. You can also buy display ads that show up on websites that are part of the Google Display Network. Display ads come in different sizes and shapes, and they target specific people based on their demographics and interests.
Finally, you can advertise your products on YouTube, the biggest video-sharing site in the world. With the different types of Google Ads, you can connect with potential customers at every stage of their customer journey.
5 Ways Google Ads Help You Advance Your Business Goals
Google ads can actually work magically fro your business growth if used right. If you’re still wondering how can Google ads help you advance your business goals, here are the 5 benefits of Google ads for you.
1. Improved brand awareness and visibility
Every business has a message. The more people who know your company as a brand name, the better chance you have of reaching potential customers. Brand awareness is the foundation for how close a customer is to your product or service.
New people may not hear you, but you can make it possible. By increasing awareness, the customer will get value from your ads. When they feel connected to your brand and what you offer, they are more likely to take action.
2. Targeted ads with Google ads can help advance business
You can use Google Ads to create targeted ads. These are more personalized ads that work like emails or direct mail. They have something in common with a specific group of customers. These are the customers you want to target.
Google offers various targeting options. You might want to target customers who are searching for your type of product or service. You might also want to target customers based on their location and language. This targeting helps you deliver the right message to the right customer.
3. Increased organic traffic
Google Ads can help advance your business by boosting your website traffic by reaching qualified leads, which are potential buyers who match the profile of your target customer or someone who wants to buy what you sell. Even if an initial view or click on one of your ads doesn’t lead to a sale, it increases your brand name and message. Google Shopping is a very effective way of getting traffic and it takes [potential customers] to the product page, which is very close to conversion.
4. Tracking data with analytics in Google ads can help advance your business goals
Google Ads have powerful tracking tools, so you can better analyze and understand which keywords and demographics lead to clicks, traffic, and, ultimately, sales. The data you get from Google Analytics lets you track clicks and conversions and offers graphs that show trends over time, helping to improve future ad campaigns across advertising platforms.
5. Better return on investment (ROI)
Buying Google ads is an investment that you hope pays off in more customers—without spending too much on your advertising budget. Profitability can be measured by ROI, or return on investment. In the case of Google Ads (or any advertising), you want to make sure the cost of acquiring customers through ads is less than the gross profit generated by the sales. The less you can spend to drive sales from ads, the better.
Because of Google Ads’ PPC system and advanced targeting, your ads will only be shown to qualified leads—and you only pay when a potential customer visits your landing page. This avoids wasting money and showing your ads to people who aren’t interested—opening the door to a greater ROI.
Wrapping Up
It’s necessary to have a lot of knowledge to run a successful Google Ad campaign and consistently show your ads. You need a well-developed audience, a good landing page, high conversion rates, low CPAs, and a strong list of both good and bad keywords to promote them.
If all these sound overwhelming to you amidst your enormous workload as a new business owner, Notion is here to help. Notion Technologies is a full-service digital marketing service company that can help you create absolutely amazing Google ad campaigns to see the rapid growth of your company.
You can get more information about our services here. We are just a call away!
