When introducing e-commerce functions to your website, what should you consider? We’ll answer this question today!
In today’s digital age, e-commerce has become essential to conducting business. Many businesses are looking to introduce e-commerce functions to their website to meet the growing demands of their customers.
Building an e-commerce site can be complicated. There are dozens of things to consider, right from creating an intuitive design and planning the product layout to integrating the payment gateway and securing the website.
However, introducing e-commerce functionality to your website can be challenging and requires careful planning and execution.
In this blog post, we will explore the key considerations businesses need to consider when looking to introduce e-commerce functions to their website.
What are the functions of an e-commerce website?
A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
In addition to the basic functionality mentioned earlier, e-commerce websites typically offer a range of features that can help businesses grow and succeed in the online marketplace.
These features include tools for managing inventory, generating sales reports, and conducting marketing campaigns. E-commerce websites may also integrate with other systems and services, such as payment gateways, shipping providers, and customer relationship management (CRM) software.
To get started with e-commerce, businesses should first determine their goals and objectives, as well as their budget and timeline. They should also research their target market and competitors and choose a platform or software solution that meets their needs.
Once an e-commerce website is up and running, businesses should continuously monitor and optimize its performance, using analytics and other tools to track key metrics such as conversion rates, customer retention, and average order value.
Key factors to consider when building an e-commerce website
When looking to introduce e-commerce functions to your website, a successful online store is one that maximises revenue. Using these 2023 eCommerce Website Success Factors will guarantee that yours will be.
1. Quick load time
If your website takes longer than three seconds to load, you risk losing 40% of your customers. This involves making sure your digital team is well-versed in the best practises for making websites speedy to load. A sluggish website is annoying to visitors, and it can even affect your search engine rankings.
2. Mobile responsive website
More than half of online shoppers say they prefer to do so on their mobile devices. Because of this, having a mobile-friendly site is crucial for every online store.
Responsive design ensures that your website appears correctly regardless of the device being used to access it. This includes making text larger so that it can be read on smaller screens, moving the location of the navigation bar depending on how the device is held, using fewer images to speed up load times, and leaving enough space around links so that thumbs can click them with ease.
3. Clear CTA buttons
Having obvious CTAs is crucial to the success of an online store. In order to encourage customers to take some sort of action, be it making a purchase or learning more, there should be at least one call to action on every page.
Your calls to action (CTAs) should be clear and concise, enticing clients to take the next step while also providing them with useful information. Primary CTAs should direct readers to the checkout page, while secondary CTAs should provide links to additional content about the company’s offerings.
4. Social media sharability
Large profits await those that implement share buttons for popular social media platforms on their websites. Numerous recent research has indicated that social media substantially affects online shopping.
77% of businesses say Facebook is vital to growing their consumer base, while Pinterest visitors are 10% more likely to buy than those from other social media sites.
5. Highly visible contact info
If your website has a contact form for clients to email you, that’s fine. Make sure your contact information is easy to find by placing it in a prominent area, like the footer of every page.
If your online store is part of a chain, give customers the store’s address so they can return items.
Final words
Keep in mind that you don’t always have to think outside the box to give your users a great shopping experience. Listen to your clients and watch the competition for new e-commerce trends.
Notion Technologies will help you at every step of introducing e-commerce functions to your website. Contact us for further details!
