Our paid media professionals will audit your accounts and craft ad content that inspires your target buyers to take action.
We have a highly experienced paid ads team that works to create a custom pay-per-click strategy that is perfect for your organization. Thereafter, we identify strong revenue streams to foray into, optimize the target keywords, and bid for the best results. We perform real-time PPC campaign testing and that enables us to drive traffic to your site.
We take a data-driven approach to create customized pay-per-click strategies tailored to your business. Here’s what we focus on:
Our process includes identifying new revenue opportunities, optimizing keywords, and running real-time PPC campaign tests to continually improve performance.
Backing our paid media strategists is a team of skilled copywriters, designers, and videographers who craft concise, impactful content. This collaborative expertise ensures your ads stand out and reduce CPAs, even for the toughest campaigns. We manage ad campaigns across multiple following channels
We manage ad campaigns across multiple following channels:
Backing up our paid media strategists is a team of expert copywriters, designers, and videographers trained to condense simple and complex sales thoughts into short and snappy content. We’ve realized that to be the best in our field, we need skilled experts covering every aspect of paid media marketing.
With that mindset, we’ve built a dangerously effective team capable of creating next-level ads that cut through the noise and drive down your CPAs (even if you’ve struggled with high CPAs before).
Want to know how our paid advertising team has helped scale-up brands like yours? Connect with us for a free consultation and find out.
We’re focused on increasing conversions and maximizing ROAS (Return on Ad Spend). Our structured campaigns follow a proven approach:
Brand Core: Establishing foundational elements of your identity.
Brand Pillars: Highlighting key values and offerings.
Brand Attributes: Refining your messaging to attract diverse audiences.
Long-Tail Keywords: Capturing high-intent, specific searches.
Through constant A/B testing, creative refinements, and targeting adjustments, we ensure your campaigns stay optimized for the best possible outcomes.
We’ve built a repeatable and automated advertising framework that helps brands scale paid media efforts in record time. From identifying campaign inefficiencies to implementing fast, data-backed solutions, we consistently deliver results.
When you partner with us, you gain access to a full suite of paid media services, including:
Note: We don’t just run ads; we create strategies that grow your business.
And we have the answers
We implement data-driven paid marketing strategies to generate maximum revenue for you. Here are some of the top paid marketing strategies that we use:
Pay-Per-Click (PPC) Campaigns: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Social Media Advertising: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Display Advertising: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Programmatic Advertising: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Retargeting Campaigns: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Shopping Ads: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
Video Advertising: Targeting high-intent audiences through Google Ads, Bing Ads, and other platforms
There are several different channels in paid advertising. The most prominent ones are:
Search Engines: Google Ads, Bing Ads
Social Media Platforms: Facebook, Instagram, TikTok, LinkedIn, Pinterest, Twitter
E-commerce Platforms: Amazon, Walmart Marketplace
Video Platforms: YouTube, Spotify, Hulu
Display Networks: Google Display Network, programmatic platforms
Mobile Advertising: In-app ads and mobile-optimized campaigns
The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow.
How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher.
Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.
We use different advertising metrics to measure the effectiveness of paid ads. These include:
Click-Through Rate (CTR): To measure how well your ads engage your audience
Conversion Rate: To track how many users take the desired action, like purchasing or signing up
Cost Per Acquisition (CPA): To understand the cost of acquiring a customer
Return on Ad Spend (ROAS): To evaluate the profitability of your ad campaigns
Impressions and Reach: To assess the visibility of your campaigns
Quality Score: To ensure your ad relevance and reduce costs
Engagement Rate: For social media platforms to track likes, comments, shares, and saves
Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.
Other common paid advertising models include cost-per-impression (CPM), where you pay for every 1,000 impressions, and cost-per-action (CPA), where you pay only when a specific action is completed.
A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns to drive more traffic and leads for your business.
These agencies also analyze data, test creatives, and optimize your campaigns to maximize your return on investment. They help businesses of all sizes by taking care of the complexities of digital advertising while you focus on scaling your operations.
Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries. We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions
We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.
Additionally, our ongoing campaign monitoring, A/B testing, and data-driven decision-making ensure that your campaigns remain competitive and optimized for long-term success.